Course

Course Summary

Credit Type:

Course

ACE ID:

PATH-0004

Organization:

Pathstream

Location:

Online

Length:

144 hours and 5 weeks

Dates Offered:

Credit Recommendation & Competencies

Level	Credits (SH)	Subject
Lower-Division Baccalaureate	3	social media marketing technologies

Description

Objective:

The course objective is to give students a deeper understanding of the role social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices. Students will create a social media strategy. The students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as create a simulated ad campaign on the Facebook platform.

Learning Outcomes:

Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
Recognize best practices and understand the lifecycle of a social media campaign.
Calculate bids and understand the costs that come with social media advertising.
Demonstrate the ability to run a simulated social media campaign on Facebook and the key metrics for optimization.

General Topics:

Social Media Marketing Market Segmentation Facebook Ads Manager Content Marketing Content Strategy

Instruction & Assessment

Instructional Strategies:

Audio Visual Materials
Case Studies
Coaching/Mentoring
Computer Based Training
Discussion
Laboratory
Learner Presentations
Practical Exercises
Project-based Instruction

Methods of Assessment:

Case Studies
Performance Rubrics (Checklists)
Presentations
Quizzes

Minimum Passing Score:

70%

Supplemental Materials

Other offerings from Pathstream

Salesforce Sales Operations Professional Certificate

(PATH-0022)

View All Courses