Course

Course Summary

Credit Type:

Course

ACE ID:

NEMI-0289

Organization's ID:

L0290

Organization:

National Emergency Training Center (EMI)

Location:

Classroom-based

Length:

2 days (16 hours)

Dates Offered:

Credit Recommendation & Competencies

Credit is not recommended.

Description

Objective:

The course objective is to understand the value of communication before, during and after an incident. It will help students identify critical audiences, both internal and external.

Learning Outcomes:

Explain why emergency public information is important during an incident
Compare actions PIOs can take to work with the news media during day-to-day and emergency situations
Using the strategic communications planning model, develop an incident communications strategy (5%)
Outline media needs at the scene
Describe different public information written products
Describe what types of impressions specific body language might convey during an interview
Demonstrate effective techniques for on-camera interviews
Explain the news briefing cycle
Recognize the functional needs and challenges of different audiences
Demonstrate the role and function of the PIO in both day-to-day and emergency environments
Using the strategic communications planning model, develop a public awareness campaign (95%)
Describe the difference between media briefings and press conferences
Apply effective news release writing guidance
Adapt or repurpose written media products for other purposes
Identify elements of an interview the PIO should consider ahead of time
Identify steps a PIO needs to take to prepare for and conduct a news interview
Given an emergency scenario, apply public information skills