The course objective is to introduce the basic concepts in predictive analytics, the most prevalent form of data mining. This online course covers the two core paradigms that account for most business applications of predictive modeling: classification and prediction. This course is useful for marketing and IT managers, financial analysts and risk managers, accountants, data analysts, data scientists, forecasters and professionals who want to understand what predictive modeling might do for their organization, undertake pilots with minimum setup costs, or manage predictive modeling projects or ongoing predictive modeling deployments. The use of Excel Solver, R or Python is supported in this course.