Course

Course Summary
Credit Type:
Course
ACE ID:
ECNU-0060
Organization's ID:
MB400N
Organization:
Eastwick College-Nutley
Location:
Classroom-based
Length:
6 weeks (60 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Principles Of Marketing
Description

Objective:

The course objective is to examine the basic concepts and functions of marketing. Topics include market concept, market research, consumer markets, and target marketing. Microsoft Publisher is introduced to teach students basic concepts in the creation and editing of publications.

Learning Outcomes:

  • Explain different markets
  • Identify strategies for meeting customers' needs
  • Explain the concept of marketing
  • Explain the difference between marketing strategy and a marketing plan
  • Prepare brochures for distribution using Microsoft Office Publisher

General Topics:

  • Marketing concepts, target markets, contemporary and ethical marketing, and creating and editing publications
Instruction & Assessment

Instructional Strategies:

  • Classroom Exercise
  • Discussion
  • Lectures
Supplemental Materials