Course

Course Summary

Credit Type:

Course

ACE ID:

OOSL-0001

Organization's ID:

BUS101

Organization:

StraighterLine

Location:

Online

Length:

14 weeks (75 hours)

Dates Offered:

Credit Recommendation & Competencies

Level	Credits (SH)	Subject
Lower-Division Baccalaureate	3	introduction to business

Description

Objective:

The course objective is to help students become familiar with general business environments, including sub-disciplines of management, marketing, finance, and accounting. Management knowledge, skills, and competencies necessary for long-term success in today's business environment are also examined.

In addition, this course is designed to highlight a manager's functions and responsibilities in organizational and business settings. Four main management functions of planning, organizing, leading, and controlling are used as a framework to explore the role of managers. Students will also examine ethical, social, and cross-cultural issues related to managing in contemporary business organizations.

Learning Outcomes:

Evaluate and contrast major economic systems in business throughout the world.
Describe the various legal forms of business ownership such as sole proprietorship, partnership and corporation, the nature of each, the processes involved in creating each and the advantages and disadvantages of each.
Identify the functions of modern management in business organizations and how these functions are evolving in response to changes in the external and internal environments in technology, diversity, competition and governmental regulations.
Exhibit an understanding of the marketing function and describe the concepts and processes involved in designing product strategy, promotional strategy, distribution strategy, and pricing strategy.
Review how past trends are repeated in the present and what those trends mean for tomorrow's graduates.
Define the type of corporate mergers and explain the role these play in the different business settings today.
Demonstrate the importance of business ethics and social responsibility to the long-term success of businesses and society's well being