Course

Course Summary

Credit Type:

Course

ACE ID:

SOPH-0085

Organization's ID:

BUSI2020

Organization:

SOPHIA Learning, LLC

Location:

Online

Length:

The course is self-paced, and many learners complete it in 4-8 weeks.

Dates Offered:

Credit Recommendation & Competencies

Level	Credits (SH)	Subject
Upper-Division Baccalaureate	3	Principles of Marketing

Description

Objective:

The course objective is to explore the essential concepts and strategies of marketing. Students will delve into the value of marketing, target marketing and product strategy, pricing and distribution decisions, and integrated marketing communications. This course uses real world examples to demonstrate how marketing is used not only in businesses but also our everyday lives.

Learning Outcomes:

Demonstrate the value of marketing.
Analyze pricing and distribution strategies.
Break down the integrated marketing communications process.
Examine the role of target marketing in product strategy.

General Topics:

The Stages of the Marketing Process
The 4 Ps of the Marketing Mix
The Importance of a Strategic Plan
The Structure of the Marketing Plan
Understanding Consumer Markets, Buying Behavior, and Purchasing Decision Process
Determining Consumer Needs and Wants
Stages in the B2B Buying Process
Targeting and Positioning
Selecting Target Markets
Product Positioning
Big Data and Analytics
Major Types of Retailers and Retail Strategy Decisions
Advertising in the Promotion Mix
The value of Integrated Marketing Communications
Branding Yourself
Purpose-Driven Marketing
Public Relations and Its Role in the Promotion Mix
Diversity and Inclusion
The Future of Marketing