Course

Course Summary

Credit Type:

Course

ACE ID:

CSRA-0007

Organization:

Coursera Inc.

Length:

26 weeks (52 hours)

Dates Offered:

Credit Recommendation & Competencies

Level	Credits (SH)	Subject
Lower-Division Baccalaureate	2	marketing

Description

Objective:

The course objective is to prepare learners for an entry-level role in social media marketing with this program developed by digital marketing experts at Aptly together with Facebook marketers and hosted on Coursera

Learning Outcomes:

create and analyze an effective advertising campaign for your target audience
create, edit, and troubleshoot ads in Facebook Ads Manager
create a creative brief that includes the assets for your paid ad
establish and manage a social media presence

General Topics:

Understanding the landscape of traditional, digital, and social media marketing
Understanding how to become certified as a digital marketing associate
Understanding the major social media platforms, how they function, what role they play in marketing, and which one is the right one for a business
Defining one’s target audience and their customer journey
Establish your presence and create a strong brand anatomy of social media content and creating basic posts
Social media content management
Evaluate your efforts
Introduction to social media advertising
Creating effective ads on social media
Data, privacy and policies on social media
Getting started with advertising on Facebook and Instagram
Create a creative brief for your social media ad
First steps in Facebook ads manager
Determine your campaign objective and budget
Select your audience, platforms and schedule
Create your ads and evaluate your campaign results
Build your own campaign in Facebook ads manager
An introduction to A/B tests and how to use them to optimize one’s campaign
How learners can analyze dashboards and evaluate return on investment from their social media marketing efforts
Understanding different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
How to present and communicate the results of their campaign to a team
Completing a capstone project
Preparing learners to complete the Digital Marketing Associate Certificate Exam